Relationship between differential pricing and consumers' perception of product quality: Ukrainian practice
The economic relations of consumer electronics sale through retail trade were investigated in the paper. In this case, the emphasis is placed on studying the relationship between the product quality in a particular product category and using the appropriate differential pricing strategy. The main ob...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PC Technology Center
2014-02-01
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| Series: | Tehnologìčnij Audit ta Rezervi Virobnictva |
| Subjects: | |
| Online Access: | http://journals.uran.ua/tarp/article/view/21253 |