Hotel Ratings, Service Quality, Customer Satisfaction and Loyalty: The Perception of Guests at Ethiopian Hotels.
This article explores the relationship amongst hotel ratings, service quality; customer satisfaction and loyalty in the Ethiopian hotel industry, since the prevalence of different rating (grading) systems is confusing customers. Using stratified cluster sampling by which customers were clustered und...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2016-07-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_28_vol_5__3__final.pdf |