Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories
The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in explaining the intention to switch from products without certified Halal labels within a wide array of purchase context, especially in the purchase of food and medicine products. A policy capturing ques...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universitas Indonesia
2011-06-01
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Series: | Asean Marketing Journal |
Subjects: | |
Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/2013 |