Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories
The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in explaining the intention to switch from products without certified Halal labels within a wide array of purchase context, especially in the purchase of food and medicine products. A policy capturing ques...
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Universitas Indonesia
2011-06-01
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doaj-e19b7c02fc9943e191dc04995a9d8d592021-04-14T10:08:45ZengUniversitas IndonesiaAsean Marketing Journal2085-50442356-22422011-06-01313544Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product CategoriesImam Salehudin0Bagus Adi Luthfi1Management Department, Faculty of Economics, University of IndonesiaManagement Department, Faculty of Economics, University of IndonesiaThe purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in explaining the intention to switch from products without certified Halal labels within a wide array of purchase context, especially in the purchase of food and medicine products. A policy capturing questionnaire was used to elicit responses from consumers using a convenience sampling technique. A total of 7500 responses were obtained from 150 participating respondent in 50 different scenario cases. Data is analyzed using Multi-Group Structural Equation Modeling. The study finds that the Theory of Planned Behavior (TPB) is not completely valid to explain both the behavioral intention of Muslim consumers in Indonesia to seek information about the Halal certification of a product and to cancel their purchase if the product did not have Halal certification. Differences in magnitude and significance of causal relationships exist between different product categories.http://journal.ui.ac.id/index.php/amj/article/view/2013Purchase BehaviorHalal LabelMuslim Consumer |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Imam Salehudin Bagus Adi Luthfi |
spellingShingle |
Imam Salehudin Bagus Adi Luthfi Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories Asean Marketing Journal Purchase Behavior Halal Label Muslim Consumer |
author_facet |
Imam Salehudin Bagus Adi Luthfi |
author_sort |
Imam Salehudin |
title |
Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories |
title_short |
Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories |
title_full |
Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories |
title_fullStr |
Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories |
title_full_unstemmed |
Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories |
title_sort |
marketing impact of halal labeling toward indonesian muslim consumer’s behavioral intention based on ajzen’s planned behavior theory: policy capturing studies on five different product categories |
publisher |
Universitas Indonesia |
series |
Asean Marketing Journal |
issn |
2085-5044 2356-2242 |
publishDate |
2011-06-01 |
description |
The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in explaining the intention to switch from products without certified Halal labels within a wide array of purchase context, especially in the purchase of food and medicine products. A policy capturing questionnaire was used to elicit responses from consumers using a convenience sampling technique. A total of 7500 responses were obtained from 150 participating respondent in 50 different scenario cases. Data is analyzed using Multi-Group Structural Equation Modeling. The study finds that the Theory of Planned Behavior (TPB) is not completely valid to explain both the behavioral intention of Muslim consumers in Indonesia to seek information about the Halal certification of a product and to cancel their purchase if the product did not have Halal certification. Differences in magnitude and significance of causal relationships exist between different product categories. |
topic |
Purchase Behavior Halal Label Muslim Consumer |
url |
http://journal.ui.ac.id/index.php/amj/article/view/2013 |
work_keys_str_mv |
AT imamsalehudin marketingimpactofhalallabelingtowardindonesianmuslimconsumersbehavioralintentionbasedonajzensplannedbehaviortheorypolicycapturingstudiesonfivedifferentproductcategories AT bagusadiluthfi marketingimpactofhalallabelingtowardindonesianmuslimconsumersbehavioralintentionbasedonajzensplannedbehaviortheorypolicycapturingstudiesonfivedifferentproductcategories |
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1721527453275389952 |