PERSONAL BRANDING - A STRATEGIC COMMUNICATION INSTRUMENT FOR FREELANCERS
The paper presents the main findings regarding the role of personal branding as a strategic instrument for the development of small businesses, especially of those led by women, taking into account the growth of services sectors where women are managers or owners and also the dev...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2019-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/bulletin/Series%20V/2019/BULETIN%20I/02_Lupsa.pdf |