Sustainability in Overtouristified Cities? A Social Media Insight into Italian Branding Responses to Covid-19 Crisis

Sustainability in Overtouristified Cities? A Social Media Insight into Italian Branding Responses to Covid-19 Crisis

The paper aims to reach insights into city branding in the Covid-19 context to discuss the projected brand propositions and their reliance oan sustainable brand attributes and values. This study explores the immediate response of overtouristified cities to the post-pandemic crisis by focusing on fou...

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Bibliographic Details
Main Authors: Cecilia Pasquinelli, Mariapina Trunfio, Nicola Bellini, Simona Rossi
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
sustainability
city brand
overtourism
brand values
brand attributes
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Online Access:https://www.mdpi.com/2071-1050/13/4/1848

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https://www.mdpi.com/2071-1050/13/4/1848

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