Robust Mechanisms for Sponsored Search
Sponsored search auctions sell ad positions (impressions) to advertisers on the event of a user query. The value of an advertiser for an ad position (impression), is the product of a private value per click, and a predicted click-through rate (PCTR) known to the auctioneer. A common mechanism for sp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
European Alliance for Innovation (EAI)
2016-12-01
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| Series: | EAI Endorsed Transactions on Serious Games |
| Subjects: | |
| Online Access: | http://eudl.eu/doi/10.4108/eai.8-8-2015.2260361 |