Museums and Communication: Social Media as a Tool for Dialogue and Sociability of the Institution. The Use of Twitter by the Prado, Thyssen-Bornemisza and Reina Sofia Museum
Different changes in the political, social and economic environment force museums to adapt themselves constantly along their history to new challenges to develop their role as social institutions. From a conception based on the col-lection, this organisation transferred its focus to the public, whic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Ediciones Universidad de Salamanca
2016-06-01
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| Series: | Fonseca: Journal of Communication |
| Subjects: | |
| Online Access: | http://revistas.usal.es/index.php/2172-9077/article/view/14624 |