Reward and Punishment from Consumers Towards Ethical and Corrupt Companies: A study on price promotion and purchase intention
Although many studies investigate if consumers punish or reward un/ethical products, there were not find researches specific on consumer behavior towards ethical and corrupt companies, so it is an important gap, which we intend to cover. The purpose of this study was to verify if price promotion and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2017-05-01
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| Series: | Consumer Behavior Review |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/cbr/article/view/15036 |