Bringing Virtual Communities into a Marketing Strategy to Create Purchase Intentions in the Social Media Era
Introduction/main objectives: A virtual community is a new form of social interaction that provides an alternative way for connectivity and creativity. As the most favorite platform, social networking site is one of marketing objectives and strategies for global brands. The purpose of this study is...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2020-05-01
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| Series: | Journal of Indonesian Economy and Business |
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| Online Access: | https://jurnal.ugm.ac.id/jieb/article/view/53261 |