Understanding Key Determinants of Brand Loyalty in Full Service Restaurants in Uganda

Understanding Key Determinants of Brand Loyalty in Full Service Restaurants in Uganda

The study investigates the key determinants of brand loyalty in full service restaurants in Uganda. The study used a quantitative research approach and adopted a cross sectional correlation survey design to test the study hypotheses. A total of 348 completed questionnaires collected from 116 res...

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Bibliographic Details
Main Authors: Samson Omuudu OTENGEI, George CHANGHA, Francis KASEKENDE, Joseph Mpeera NTAYI
Format: Article
Language:English
Published: Akdeniz University Tourism Faculty 2014-12-01
Series:Advances in Hospitality and Tourism Research
Subjects:
Dining experience
Restaurant image
Customer satisfaction
Brand loyalty
Online Access:http://www.ahtrjournal.org/admin/dosyalar/8/AHTR,2(2)-6.pdf

Internet

http://www.ahtrjournal.org/admin/dosyalar/8/AHTR,2(2)-6.pdf

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