Understanding Key Determinants of Brand Loyalty in Full Service Restaurants in Uganda
The study investigates the key determinants of brand loyalty in full service restaurants in Uganda. The study used a quantitative research approach and adopted a cross sectional correlation survey design to test the study hypotheses. A total of 348 completed questionnaires collected from 116 res...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Akdeniz University Tourism Faculty
2014-12-01
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Series: | Advances in Hospitality and Tourism Research |
Subjects: | |
Online Access: | http://www.ahtrjournal.org/admin/dosyalar/8/AHTR,2(2)-6.pdf |