Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe

Many scenic areas in mountain regions have attained preservation status, which enhances strategies to attract tourists based on its unique natural or cultural resources and its original brand. It is a particular challenge for plant-dependent assets how tourist attraction for the scenic areas could b...

Full description

Bibliographic Details
Main Authors: Chen Yanying, Dax Thomas, Zhang Dachang
Format: Article
Language:English
Published: De Gruyter 2019-09-01
Series:Open Agriculture
Subjects:
Online Access:https://doi.org/10.1515/opag-2019-0050