Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe
Many scenic areas in mountain regions have attained preservation status, which enhances strategies to attract tourists based on its unique natural or cultural resources and its original brand. It is a particular challenge for plant-dependent assets how tourist attraction for the scenic areas could b...
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2019-09-01
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Online Access: | https://doi.org/10.1515/opag-2019-0050 |
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doaj-e260e47b77cf43b784a47380a37f76d72021-09-05T20:51:16ZengDe GruyterOpen Agriculture2391-95312019-09-014151752910.1515/opag-2019-0050opag-2019-0050Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and EuropeChen Yanying0Dax Thomas1Zhang Dachang2Guizhou University of Engineering Science, ChinaFederal Institute of Agricultural Economics, Rural and Mountain Research (BAB), Vienna, AustriaWater and Eco Crisis Foundation, San Jose, CA, USAMany scenic areas in mountain regions have attained preservation status, which enhances strategies to attract tourists based on its unique natural or cultural resources and its original brand. It is a particular challenge for plant-dependent assets how tourist attraction for the scenic areas could be increased in the off-season, taking account of the strong seasonal fluctuations. The paper focuses on lessons from a specific case of preserved scenic area, the area of rhododendron (“Dujuan” in Chinese) and compares it with several European examples. As indicated in the denomination of “Baili Dujuan” Scenic Area, a National Park in Guizhou Province in China, this plant is the leading asset in that area. The characteristics of the seasonal flowering of rhododendrons causes Baili Dujuan serious problems of a seasonal tourist offer. For several years Baili Dujuan has been promoting complementary activities of agricultural tourism and developing a brand of flower-enjoying destinations, by supporting the local farmers to grow also other economic flowers and fruit trees that bloom in different seasons. Such instruments have contributed to extend the flow of tourists for longer periods of the year, generating also substantial benefits to farmers and other local industries. Based on the emerging initiatives in Baili Dujuan and interesting experiences from protected mountain areas in Europe, the complementary effects of agritourism and tourist destination brands in Preserved Scenic Areas will be explored for further development.https://doi.org/10.1515/opag-2019-0050preserved scenic areatourist destination brandbaili national parkrhododendron parklocal attractiveness |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Chen Yanying Dax Thomas Zhang Dachang |
spellingShingle |
Chen Yanying Dax Thomas Zhang Dachang Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe Open Agriculture preserved scenic area tourist destination brand baili national park rhododendron park local attractiveness |
author_facet |
Chen Yanying Dax Thomas Zhang Dachang |
author_sort |
Chen Yanying |
title |
Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe |
title_short |
Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe |
title_full |
Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe |
title_fullStr |
Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe |
title_full_unstemmed |
Complementary Effects of Agricultural Tourism and Tourist Destination Brands in Preserved Scenic Areas in Mountain Areas of China and Europe |
title_sort |
complementary effects of agricultural tourism and tourist destination brands in preserved scenic areas in mountain areas of china and europe |
publisher |
De Gruyter |
series |
Open Agriculture |
issn |
2391-9531 |
publishDate |
2019-09-01 |
description |
Many scenic areas in mountain regions have attained preservation status, which enhances strategies to attract tourists based on its unique natural or cultural resources and its original brand. It is a particular challenge for plant-dependent assets how tourist attraction for the scenic areas could be increased in the off-season, taking account of the strong seasonal fluctuations. The paper focuses on lessons from a specific case of preserved scenic area, the area of rhododendron (“Dujuan” in Chinese) and compares it with several European examples. As indicated in the denomination of “Baili Dujuan” Scenic Area, a National Park in Guizhou Province in China, this plant is the leading asset in that area. The characteristics of the seasonal flowering of rhododendrons causes Baili Dujuan serious problems of a seasonal tourist offer. For several years Baili Dujuan has been promoting complementary activities of agricultural tourism and developing a brand of flower-enjoying destinations, by supporting the local farmers to grow also other economic flowers and fruit trees that bloom in different seasons. Such instruments have contributed to extend the flow of tourists for longer periods of the year, generating also substantial benefits to farmers and other local industries. Based on the emerging initiatives in Baili Dujuan and interesting experiences from protected mountain areas in Europe, the complementary effects of agritourism and tourist destination brands in Preserved Scenic Areas will be explored for further development. |
topic |
preserved scenic area tourist destination brand baili national park rhododendron park local attractiveness |
url |
https://doi.org/10.1515/opag-2019-0050 |
work_keys_str_mv |
AT chenyanying complementaryeffectsofagriculturaltourismandtouristdestinationbrandsinpreservedscenicareasinmountainareasofchinaandeurope AT daxthomas complementaryeffectsofagriculturaltourismandtouristdestinationbrandsinpreservedscenicareasinmountainareasofchinaandeurope AT zhangdachang complementaryeffectsofagriculturaltourismandtouristdestinationbrandsinpreservedscenicareasinmountainareasofchinaandeurope |
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