A framework to analyze affordances when using big data and analytics in organizations: a proposal / Proposta de framework para análise das affordances quando do uso de big data e analytics nas organizações

A framework to analyze affordances when using big data and analytics in organizations: a proposal / Proposta de framework para análise das affordances quando do uso de big data e analytics nas organizações

Purpose: The article presents the development of a framework to analyze the use of big data and analytics in organizations. The framework is based on affordance theory and actor-network theory (ANT). Originality/value: Big data and analytics are a set of tools and techniques that are not new, but r...

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Bibliographic Details
Main Authors: Luisa M. Strauss, Norberto Hoppen
Format: Article
Language:Spanish
Published: Universidade Presbiteriana Mackenzie 2019-08-01
Series:RAM. Revista de Administração Mackenzie
Subjects:
big data
analytics
affordances
actor-network theory
framework
teoria ator-rede
Online Access:http://ref.scielo.org/xmfsmx

Internet

http://ref.scielo.org/xmfsmx

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