A framework to analyze affordances when using big data and analytics in organizations: a proposal / Proposta de framework para análise das affordances quando do uso de big data e analytics nas organizações
Purpose: The article presents the development of a framework to analyze the use of big data and analytics in organizations. The framework is based on affordance theory and actor-network theory (ANT). Originality/value: Big data and analytics are a set of tools and techniques that are not new, but r...
Main Authors: | , |
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Format: | Article |
Language: | Spanish |
Published: |
Universidade Presbiteriana Mackenzie
2019-08-01
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Series: | RAM. Revista de Administração Mackenzie |
Subjects: | |
Online Access: | http://ref.scielo.org/xmfsmx |