SUSTAINABILITY AS BUSINESS STRATEGIC: THE CORPORATE GOVERNANCE AND APPLICATION OF THE TRIPLE BOTTOM LINE IN MASISA
The idea of sustainability in a company indicates that to achieve a good economic performance, companies should adopt a strategy that includes the triple bottom line concept, according to which the companies should be accountable for their performance in the economic, environmental and social area...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2013-05-01
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| Series: | Revista de Administração da UFSM |
| Subjects: | |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/8879/pdf |