An Integrative Approach for Determining Consumers Mobile Advertising Related Attitudes and Intentions
The purpose of this paper is to propose and test an integrated model of mobile advertising taking into consideration the exclusive characteristics of Malaysian consumers.<strong> </strong>The survey research method has been used to collect data among young mobile users in Malaysia. A par...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering (IAOE)
2020-09-01
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| Series: | International Journal of Interactive Mobile Technologies |
| Subjects: | |
| Online Access: | https://online-journals.org/index.php/i-jim/article/view/14955 |