Research on Advertising and Quality of Paid Apps, Considering the Effects of Reference Price and Goodwill

Research on Advertising and Quality of Paid Apps, Considering the Effects of Reference Price and Goodwill

Considering users’ perceptions can help managers develop more accurate business strategies. Utilizing optimal control theory, this paper takes the reference price and goodwill of paid App as the state variables to analyze the paid App’s optimal product quality and the platform’s optimal advertising...

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Bibliographic Details
Main Authors: Haoyu Liu, Shulin Liu
Format: Article
Language:English
Published: MDPI AG 2020-05-01
Series:Mathematics
Subjects:
paid App
mobile platform
advertising
quality
reference price
goodwill
Online Access:https://www.mdpi.com/2227-7390/8/5/733

Internet

https://www.mdpi.com/2227-7390/8/5/733

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