DEVELOPMENT OF ELECTRIC CUSTOMER RELATIONSHIP MANAGEMENT FOR ACCELERATION OF CLAIM SERVICES AND COMPLETION FOR CUSTOMER COMPLAINTS IN LIFE INSURANCE COMPANY

Implementation of e-Customer Relationship Management (e-CRM) in financial services industry will give influence to increase customer loyalty. One indicator of this is the development of features in the e-CRM application that make access easy for customers. However, the development of the e-CRM model...

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Bibliographic Details
Main Authors: Riri Fajriah, Nia Rahma Kurnianda
Format: Article
Language:English
Published: STMIK Pringsewu 2019-12-01
Series:IJISCS (International Journal of Information System and Computer Science)
Subjects:
Online Access:http://ojs.stmikpringsewu.ac.id/index.php/ijiscs/article/view/755