Contradictory strategy in advertising design and its relationship to coding and decoding theory

The scientific and technological revolutions that human societies are witnessing in our time have resulted in many changes and rapid and successive developments, which imposes itself on the field of advertising to keep up with these developments experienced by individuals in their lives, the recipie...

Full description

Bibliographic Details
Main Authors: Omnia Ezzeldeen Mohamed, Tamer Abdellatif, Nesrin Ezzat
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2020-11-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_116183.html