Relationship between Packaging Information and Consumer Purchase Behavior(Food Products as a Case Study)

Packaging in marketing literature is considered as a part of Product or brand. Packaging is one the most important factors in the field of production and marketing. Unfortunately, in our countray, the majority of packaging activities are traditional and research plays a minor role. It seems that pra...

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Bibliographic Details
Main Authors: Omid Mahdieh, chiman solimani
Format: Article
Published: University of Kurdistan 2018-08-01
Series:مطالعات رفتار مصرف کننده.
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