European luxury fashion brand advertising and marketing relating to nostalgia
This research seeks to examine how European luxury fashion brands use nostalgia in their advertising and marketing, and the benefits of using nostalgia by analyzing selected adverts from Vogue magazine. The research adopts Narrative Transportation Theory, aims to create a model which develops Van La...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2019-05-01
|
| Series: | Studies in Communication Sciences |
| Subjects: |