New Trends in Customer Relationship Management and their Application in Slovak Enterprises

Get new customers at a time of economic downturn is a challenge. For organizations whose goal is not only be succeed but also to ensure the survival, a CRM is a solution which provides a quick view of the market and brings value to the business in the longer term. Not all businesses know about the C...

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Bibliographic Details
Main Authors: Viliam Lendel, Milan Kubina
Format: Article
Language:ces
Published: Faculty of Business and Management 2013-11-01
Series:Trendy Ekonomiky a Managementu
Subjects:
CRM
Online Access:https://trends.fbm.vutbr.cz/index.php/trends/article/view/151