Anchoring without scale distortion
The scale distortion theory of anchoring argues that people are influenced by a previously considered numeric value, an anchor, because the anchor distorts the scale on which a subsequent judgment is made. The distortion of the scale due to the anchor is a momentary effect that would be overridden i...
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| Format: | Article |
| Language: | English |
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Society for Judgment and Decision Making
2021-01-01
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| Series: | Judgment and Decision Making |
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| Online Access: | http://journal.sjdm.org/20/200626a/jdm200626a.pdf |