Operational plan of Iran saffron’s branding
Despite the extensive production and export of saffron in Iran, we have no strong and credible brand of Iranian saffron in global market. In other words, the absence of strong brands in the global market has made almost no name of Iran in these markets. Thus, it is useful to aware of the importance...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Torbat Heydarieh
2014-03-01
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| Series: | Zirā̒at va Fanāvarī-i Za̒farān |
| Subjects: | |
| Online Access: | http://saffron.torbath.ac.ir/article_4817_3fe191770f64c4852652673e9786c8eb.pdf |