Fast Fashion Avoidance Beliefs and Anti-Consumption Behaviors: The Cases of Korea and Spain

The ethics of the fast fashion industry have been called into question with the emergence of new consumption paradigms, such as anti-consumerism and sustainable consumption. This study aims to explore the conceptual structure of fast fashion avoidance beliefs that have led to the anti-consumption of...

Full description

Bibliographic Details
Main Authors: Namhee Yoon, Ha Kyung Lee, Ho Jung Choo
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/17/6907