New Product Development and Evaluating Capabilities
Effective new product development (NPD) is one of the most important processes firms should undertake in order to achieve a competitive advantage This paper will analyze the NPD process and explore organizational capabilities by presenting two case studies of the material industry. These analyses de...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2009-12-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/8/0/8_43/_pdf/-char/en |