Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation
The current application of Gojek with its GoFood feature can serve the function as promotion media to consumers at the maximum extent for the Micro and Small Enterprises (MSEs) in the culinary business. Nevertheless, not all have been able to experience the improvement of this business performance i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IAIN Surakarta
2020-12-01
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| Series: | Shirkah Journal of Economics and Business |
| Subjects: | |
| Online Access: | http://shirkah.or.id/new-ojs/index.php/home/article/view/337 |