A Comprehensive Trust Model Based on Social Relationship and Transaction Attributes
The existing approaches to predict trust values in social commerce are based on personal social relationships without considering historical transaction information about products in social commerce, which results in false recommendations, and deceptions cannot be differentiated. Trust values extrac...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2020-01-01
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| Series: | Security and Communication Networks |
| Online Access: | http://dx.doi.org/10.1155/2020/8887596 |