Advertising Antiquity. Introduction
This is the introduction to the issue Advertising Antiquity. The contribution offers an overview of theoretical and methodological approaches to advertising as an encoded system of communication that can be studied from multiple angles and fields. The text looks at the social and cultural impact of...
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| Format: | Article |
| Language: | deu |
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Universität Potsdam
2018-05-01
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| Series: | thersites. Journal for Transcultural Presences & Diachronic Identities from Antiquity to Date |
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| Online Access: | https://www.thersites-journal.de/index.php/thr/article/view/75 |