AÇÕES DE MARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA REGIÃO DO GRANDE ABC
The Educational Marketing is an important activity that has been used as a differential factor services by higher education institutions (HEIs) from Brazil. This research identified and analyzed the current actions and marketing practices of 33 institutions working in the Greater ABC...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2017-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319351653003 |