Analysis of Community Interaction Modules of European and American Universities
Purpose—Using a sample of universities from Europe and North America the research herein seeks to understand the content trends of university brand pages through an exploration of the social community and the measurement of user participation and behavior. The analysis relies on an artificial intell...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-04-01
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| Series: | Journalism and Media |
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| Online Access: | https://www.mdpi.com/2673-5172/2/2/9 |