Analysis of Community Interaction Modules of European and American Universities

Purpose—Using a sample of universities from Europe and North America the research herein seeks to understand the content trends of university brand pages through an exploration of the social community and the measurement of user participation and behavior. The analysis relies on an artificial intell...

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Bibliographic Details
Main Author: Yulin Chen
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/2/2/9

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