Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran
The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable. Identification, valuation and classification of customers and allocating resources to the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_61302_06f1ae6bf44309019a251bd1bd5bda52.pdf |