Towards using Segmentation-based Techniques to Personalize Mobility Behavior Interventions

Towards using Segmentation-based Techniques to Personalize Mobility Behavior Interventions

This paper describes our initial work towards a segmentation-based approach to personalized digital behavior change interventions in the domain of sustainable, multi-modal urban transport. Segmentation is a key concept in market research, and within the transport domain, Anable has argued that there...

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Bibliographic Details
Main Authors: Paula J. Forbes, Silvia Gabrielli, Rosa Maimone, Judith Masthoff, Simon Wells, Antti Jylhä
Format: Article
Language:English
Published: European Alliance for Innovation (EAI) 2014-10-01
Series:EAI Endorsed Transactions on Ambient Systems
Subjects:
persuasion
behaviour intervention. Segmentation
sustainability
mobility
Online Access:http://eudl.eu/doi/10.4108/amsys.1.4.e4

Internet

http://eudl.eu/doi/10.4108/amsys.1.4.e4

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