Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online
Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by trust, satisfaction and commitment. Design/methodology/approach: For the theoretica...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universidad del País Vasco (UPV/EHU)
2021-01-01
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Series: | Management Letters/Cuadernos de Gestión |
Subjects: | |
Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2021&vol=21&num=1&o=6 |