Insights for Sustainability of Smartphone Business: Understanding Customer Switching Behavior in Smartphone Services
Competition in smartphone market has been fierce, and customers’ switching has become a primary concern for the success of smartphone businesses. Nonetheless, research on customer switching behavior regarding smartphones is still under investigation. The purpose of this study is to examine...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-02-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/3/1082 |