Bologna City Branding
The purpose of the article was to analyze the standardized city branding process that since 2014 has restructured the public space of Bologna and redefined the emotional territory of its citizens through the active remodeling or branding of urban policies. As is known, Bologna’s global brand is base...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2021-06-01
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| Series: | Bollettino della Società Geografica Italiana |
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| Online Access: | https://riviste.fupress.net/index.php/bsgi/article/view/992 |