Neuromarketing and the effectiveness of influencers’ promoted content on teenagers
Influencer marketing is an advertising format regarded as highly effective in both business and academic contexts. Consumers perceive influencers' recommendations as more trustworthy, less commercial, and more natural than traditional digital advertising. An experiment was carried out employing...
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| Format: | Article |
| Language: | English |
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Universidad de Alicante
2020-07-01
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| Series: | Revista Mediterránea de Comunicación |
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| Online Access: | https://www.mediterranea-comunicacion.org/article/view/2020-v11-n2-neuromarketing-y-la-medicion-del-efecto-de-la-publicidad-de-influencers-en-adolescente |