National branding strategy and its effects on business and tourism
Branding is the process through which a products’ or a services’ brand image is changed or is being developed. Over time, the branding process was approached from many perspectives to serve different purposes, therefore the nation branding was introduced to create a recognizable image for a country,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-07-01
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| Series: | Proceedings of the International Conference on Business Excellence |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/picbe-2020-0095 |