Investigating multilingual contexts in the Nigerian advertising space: A domain of intellectual stimulation
This study examined advertising, exhibiting multilingual structures to reach the Nigerian audience. Halliday’s mood system and morphological processes served as the theoretical configurations for analyzing textual elements of advertisements. These contextual terminologies permitted quantitative and...
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| Format: | Article |
| Language: | English |
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Faculty of Philology, University of Bialystok
2020-06-01
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| Series: | Crossroads |
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| Online Access: | https://czasopisma.filologia.uwb.edu.pl/index.php/c/article/view/543 |