Importance-performance analysis: A comparative study of motor repair service customers
At least two American studies have found that a high percentage of new car owners do not return to the dealership they purchased their vehicle from for servicing/repairs after the initial warranty had expired. Patronage seems to have shifted to the so-called independent workshops. It appears as if t...
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| Format: | Article |
| Language: | English |
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AOSIS
1986-12-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1056 |