Corporation José R. Lindley: Balanced Scorecard Implementation

José R. Lindley Corporation is one of the most important organizations that operates in the country with a prestigious tradition in the market of sodas trough its leader brand “Inca Kola”. This enterprise has as its main character keeping in the vanguard of the sector, demonstrating a high competiti...

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Bibliographic Details
Main Authors: Kety Lourdes Jáuregui Machuca, Jorge Martín Santana Ormeño
Format: Article
Language:English
Published: Universidad del Rosario 2008-05-01
Series:Universidad y Empresa
Subjects:
Online Access:http://revistas.urosario.edu.co/index.php/empresa/article/view/1055