Business and magic: Émile Zola, Au Bonheur des Dames and modern consumption
This work examines the emergence of grand magazines and how this new commerce was crucial in establishing the phenomenon of consumption in modernity. In particular, it has been investigated through Émile Zola’s novel, Au Bonheur des Dames, how the social values and sales models of grand magazines ap...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing
2014-12-01
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| Series: | Comunicação, Mídia e Consumo |
| Subjects: | |
| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/800 |