Diageo's 'Stop Out of Control Drinking' Campaign in Ireland: An Analysis.

BACKGROUND:It has been argued that the alcohol industry uses corporate social responsibility activities to influence policy and undermine public health, and that every opportunity should be taken to scrutinise such activities. This study analyses a controversial Diageo-funded 'responsible drink...

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Bibliographic Details
Main Authors: Mark Petticrew, Niamh Fitzgerald, Mary Alison Durand, Cécile Knai, Martin Davoren, Ivan Perry
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC5026331?pdf=render