PENGARUH PRICE CONSCIOUSNESS, VALUE CONSCIOUSNESS, QUALITY VARIATION, TRUST DAN PRIVATE LABEL ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK PANGAN DENGAN PRIVATE LABEL

PENGARUH PRICE CONSCIOUSNESS, VALUE CONSCIOUSNESS, QUALITY VARIATION, TRUST DAN PRIVATE LABEL ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK PANGAN DENGAN PRIVATE LABEL

Abstract. The objectives of this study are to 1) analyze effect of price consciousness, value consciousness, quality variation, trust and private label attitude on purchase intention toward food private label, 2) identifies the differentiation of latent-variables between hypermarket and minimarket....

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Bibliographic Details
Main Authors: Mukhamad Najib, Dharmawan Santoso
Format: Article
Language:English
Published: Universitas Mercu Buana 2016-10-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
Mann Whitney, private label, purchase intention, SEM
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/880

Internet

http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/880

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