A água mineral AMA/AMBEV: convivência com semiárido enquanto negócio social
The objective of this article is to discuss how the concept living with the drought is incorporated into the AMA mineral water brand project. Managed by the AMBEV brewery and with the slogan “more than a water, a cause” it proposes the use of its profit to finance the construction of cisterns, sola...
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| Format: | Article |
| Language: | English |
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Universidade Federal do Paraná
2020-12-01
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| Series: | Desenvolvimento e Meio Ambiente |
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| Online Access: | https://revistas.ufpr.br/made/article/view/73348 |