Conducting neuromarketing studies ethically-practitioner perspectives

Understanding consumer behavior has always been a marketer’s goal. No wonder that, with the emergence of consumer neuroscience, which promised to shed light into what made consumers tick, companies were attracted to this new field. A major downside of this promising field is that especially commerci...

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Bibliographic Details
Main Authors: David Hensel, Ana Iorga, Lisa Wolter, Judith Znanewitz
Format: Article
Language:English
Published: Taylor & Francis Group 2017-12-01
Series:Cogent Psychology
Subjects:
Online Access:http://dx.doi.org/10.1080/23311908.2017.1320858