CONSUMER PREFERENCES FOR RICE IN MALANG, EAST JAVA, INDONESIA
This research aims to investigate characteristic of rice consumers in Malang and determine which combination of rice attributes that included into consumer preferences. The research method was descriptive analysis and conjoint analysis. The results show that the consumer preferences for rice in Mala...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2017-01-01
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| Series: | AGRISE |
| Subjects: | |
| Online Access: | https://agrise.ub.ac.id/index.php/agrise/article/view/208 |