The dispute between health and market: a communicational analysis of the cigarette package in Argentina

Background Cigarette package is among the most effective communication tools, not only used by the tobacco industry to market their products but also maximized by governments to warn the population about tobacco use and exposure risks. The objective of the was to analyze from a sociosemiotic persp...

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Bibliographic Details
Main Authors: Brenda Konfino, Jonatan Konfino
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.journalssystem.com/tid/The-dispute-between-health-and-market-a-communicational-analysis-of-the-cigarette,83878,0,2.html