Addressing the Vaccine Hesitancy Continuum: An Audience Segmentation Analysis of American Adults Who Did Not Receive the 2009 H1N1 Vaccine

Addressing the Vaccine Hesitancy Continuum: An Audience Segmentation Analysis of American Adults Who Did Not Receive the 2009 H1N1 Vaccine

Understanding the heterogeneity of groups along the vaccine hesitancy continuum presents an opportunity to tailor and increase the impact of public engagement efforts with these groups. Audience segmentation can support these goals, as demonstrated here in the context of the 2009 H1N1 vaccine. In Ma...

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Bibliographic Details
Main Authors: Shoba Ramanadhan, Ezequiel Galarce, Ziming Xuan, Jaclyn Alexander-Molloy, Kasisomayajula Viswanath
Format: Article
Language:English
Published: MDPI AG 2015-07-01
Series:Vaccines
Subjects:
Vaccine hesitancy
audience segmentation
communication
public engagement
H1N1
Online Access:http://www.mdpi.com/2076-393X/3/3/556

Internet

http://www.mdpi.com/2076-393X/3/3/556

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